September 30, 2018

How Tillys AR Experience Drove Retail Engagement

A powerful social engagement strategy to boost interaction with youthful audiences at retail is to integrate elements of gamification into merchandising, content, social media and event-driven brand experiences. Here’s what Tilly’s is doing right on their ROCK-PAPER-SCISSORS promotion: They’ve aligned with a vendor brand, JanSport and two pop culture influencers, @shonduras and Echosmith’s @sydneysierota, who…

September 30, 2018

Unboxing Our New Book | The Gen Z Frequency

Beyond Stoked! This week I was finally able to unbox my first book, The Gen Z Frequency, published by Kogan Page and co-written with friend and colleague Derek E. Baird — it’s been a goal of mine for years and surreal to see the physical product come to life! The purpose of the book is…

September 30, 2018

Youth Culture Q&A of the Day: Future-Proofing Retail

QUESTION: How can retailers future-proof their brands and build credibility with Gen Z consumers? ANSWER: Well, for starters if you want to build credibility and create winning retail solutions/experiences that future-proof your brand, you have to establish trust and cultivate relevance with your targeted youth segments (assuming you have them). Brands need to realize young…

September 30, 2018

7 Marketing Tips to Reach Gen Z

Embrace the Conflicts with Youth Culture   Companies all over the world face similar challenges when targeting youth culture, but what makes understanding today’s young consumers so difficult or elusive? While we were all young at some point, unless we are under the age of 21 in 2018 we are not a part of Gen…

September 30, 2018

A Crash Course in Gen Z Marketing Strategy: Earn Trust

Establishing trust is absolutely critical when building consumer relationships. The process, while it might not always be easy, doesn’t need to be complicated. Trust in youth culture comes down to a simple equation: Transparency + Authenticity + Action = Credibility. By avoiding pretense or deceit and being true to core beliefs, young people will be…

Insights and Strategies to Reach Gen Z
September 30, 2018

The Gen Z Marketing Bullshit List

Be Prepared To Filter Through Gen Z Stereotypes   Most modern brands recognize the size of Generation Z and the impact this new generation is having on the global economy. Along with their rise in influence, come many self-serving generational stereotypes. Many of them are eerily reminiscent of the Millennial stereotypes from the past and they…